That'll be £40, please: The Affordable Art Fair

Famous for its friendly atmosphere and commitment to democratising art buying, the Affordable Art Fair has established itself as the go-to destination for anyone looking to invest in a piece they love. Lucky for Londoners, it's coming to Hampstead Heath.

Original prints, oil paintings, sculptures and photography will range from £40 to £4,000. The Fair continues until Sunday, but I'd advise going as early as you can - you'll be one of 20,000 people looking for your first - or next - artwork.

This is more than just an oversized pop up art shop though; talks tours and artist-led workshops will be held throughout the day to break up the bargaining.

Fair Director Romy Westwood gives her tips on making the most of your day:

Be prepared - Before you set out, have a think about the space you are looking to fill: How big is it? How well lit is it? What is the colour scheme? Look online at the exhibiting galleries to tickle those taste buds. Ask a friend to join you for a fun-filled day out and most importantly, wear comfortable shoes to stroll the aisles of the art fair and then romp over the Heath!

Pace yourself - Finding that perfect piece of art shouldn’t be daunting. An art fair should be a pleasant, inspiring experience, not an exhausting one. Grab a fair guide and take your time, giving yourself chance to take in all the wonderful pieces of art on show. Refresh your senses in the café or wine bar. If the kids are in tow, the fair offers a crèche facility for children from 2-10 years of age, allowing grown-ups browse the fair in peace, alternatively the whole family can get stuck in to one of the free hands-on workshops before going back to take a second look at some of those pieces that you’ve fallen in love with.

Trust your instincts - Buying art is about an emotional connection you feel with the work.
Trust your own taste and go for pieces you will take pleasure in viewing day in and day out.

Have fun! - Art is FUN! Enjoy yourself and get involved with all that’s on offer: meet art
industry experts, learn about art techniques, take a whistle stop tour of the fair and all in all
just have a super day out!

Hoping to see you there!


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